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Less than one in 10 business frontrunners getting well-equipped having victory

Below one in ten CMOs and you can elder product sales decision providers end up being well-equipped for success along side around three pillars from impact’, alignment’ and you may investment’, finds out research out-of GfK.

Effect is the capability of an excellent s as well as feature to display Roi; alignment form leveraging new brand’s industrial worth and you can mission; and you may money refers to the leadership’s dedication to brand name and sale financing. Read More